Becoming a Star Seller on Etsy
Everything you need to know about being a Star Seller on Etsy
What is a Star Seller on Etsy?
Star Seller is a badge that Etsy gives to a shop that meets certain criteria. You need to do the following to qualify:
Message response rate: 95%+ in 24 hours
On-time shipping with tracking: 95%+
Reviews/Rating: Average Rating is 4.8+
This is over a three-month period, and you have to have a minimum of 5 orders and $300 in sales to qualify.
Message response rate: 95%+
This means that when you get a NEW message (from someone who has never messaged you before), you respond within 24 hours.
Here's the thing: This DOES include weekends, and I think this is why my number is so low. I answer all the messages I get in 25, but if they message Friday-Sunday, there will be a delay. I am not answering your message on a Saturday (generally).
🎯 How to increase this fast: Auto-Reply option. This counts and will help you raise your rate!
On-time shipping + Tracking: 95%+
This means you are mailing your orders when you say you're going to + providing tracking. Etsy makes it easy to provide tracking. If you purchase a label through them, it includes tracking even on first-class orders.
🎯 How to increase this: Use Etsy for labels. If you have a normal envelope to mail, you can buy it from Etsy for less than a stamp AND get that tracking!
Reviews: 4.8+⭐
This is a 3-month average (they all are), so don't worry if you get a bad review; it shouldn't ruin this score entirely!
🎯 How to get more reviews: Provide 5-star service and product. Make sure your listings accurately describe your product to eliminate disappointment, questions, and surprises. You can also follow up with them, although Etsy is also sending them reminders to leave you a review!
Who benefits from it most?
NEW SELLERS
Building trust is important on Etsy. Social proof is a real way to do that.
When people can see you have sales and reviews, it gives them the confidence to buy from you!
When you don't have that, this badge will help assure them that Etsy approves! I wish this was around when I got started!
What this means: if you ARE a new seller, these are great goals to reach for! If you are not hitting these goals, nothing is wrong with you.
Minimum Requirement
You've been on Etsy for 90 days
$300 in sales
Five orders
Why? They need something to base it on. Otherwise, all new shops would be star sellers, and let's face it, not everything is!
️️️>> SAVE THIS POST FOR LATER ON INSTAGRAM
Why I love that Etsy introduced this program (even though I am not a star seller)
It highlights areas of opportunities for you in a crystal clear way.
It's raising the standards for sellers on Etsy. If you're unwilling to do the bare minimum, Etsy has the right to close your shop. And while this will likely not happen to you, what a great way for them to easily see who is and isn't working.'
It helps build confidence for new shops.
📽️ For more on this, check out my video on Instagram
🔊You can also listen to the episode on apple podcasts or spotify!
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