INTRODUCING THE SIX FIGURE STATIONER
HELPING you have your first six figure year!
collectively SFS students have generated $2,000,000+ in revenue.
With Laney Ruddell and Carley Zuercher,
the girls that brought you the Client Bundle.
👉🏼 Are you feeling stuck in your stationery business?
👉🏼 Are you making money, but not quite hitting your big goals?
👉🏼 Have you invested in courses or products before, but they weren't exactly what you were looking for?
👉🏼 Is your goal to hit six figures?
Let me guess; you're caught up in the business,
and it's not as fun as it once was.
There are a lot of moving parts.
You're not sure what's next or what's missing.
There’s a lot of advice out there for stationers and what they need to be successful. But your stationery business isn’t like every other stationery business, is it? And if it is, it’s time to fix that…
Your business is not going to level up unless you level up with it.
The things that got you here, won't get you where you want to go next.
It's time to take action.
THE DETAILS
What’s the purpose?
We're passionate about helping small businesses, especially fellow stationers. We know that a lot of you guys have goals to make six figures, so it made sense to create a course that fits your big goals and dreams.
We know 2020 was been hard for a lot of small business owners. NOW is the time to work ON your business instead of just IN your business.
When we started, we had to learn on our own without any guidance. As total stationery noobs, we made a lot of (costly) mistakes. Of course, these lessons are part of the business! But what if you could minimize them? What if you didn't have SO many questions?
The hard way might look like…
👉🏼 Guessing as you go
👉🏼 Undercutting yourself
👉🏼 Not paying yourself
👉🏼 Not getting clients
👉🏼 Doing things you don’t want to do
👉🏼 Taking advice that doesn’t fit in your biz.
Learn from our mistakes instead of making them yourself.
"Can it really be this easy"
Yes, honestly. We're breaking it down in these videos and in the workbook, which includes homework & so much more.
Wouldn't business be easier if you knew exactly what to do next? We're bringing you easy to watch conversations that are going to help you grow. We're answering real questions from real stationers, breaking down limiting beliefs, and talking MONEY HONEY.
The easy way might look like…
✔️ A fast and seamless process
✔️ A clear path forward
✔️ A Paycheck
✔️ Booking your dream clients
✔️ Only doing the things you love
✔️ Trusting yourself
“I am on track for actually reaching… six figures!”
“When I first joined SFS, I had just pursued my business full-time and was feeling a lot of imposter syndrome. Business was slow because of the pandemic, and I felt lost despite having my business as a side-hustle for almost a decade.
After joining, it really helped me re-frame my mindset and made me feel so validated as a designer and as a solopreneur. I realized that I was focusing on silly things - things that were not only limiting my ability to unlock my own potential, but also things that were actually not that important in the "big picture." SFS gave me the push to do SO many things in my business like relaunch my website even though it wasn't 100% perfect (I was holding back over small details that honestly no one would even notice besides me), create systems to help with my workflow, price my services accordingly, gave me practical tips overall for selling to my clients, etc.
The results have been AMAZING. I know weddings are back full force now that the pandemic has calmed down, but the way I think about my business now was definitely influenced by taking this course. In just a few short months,
I have essentially surpassed all of my income goals and I am on track for actually reaching... six figures! WOOT!
I now worry less about what other stationers are doing in their business and focusing on my own growth and processes, and really listening to what makes me feel fulfilled while still being profitable. Love this course so much!! It was the perfect format, very digestible, and so much fun!”
Get instant access to all TEN+ HOURS of videos with Laney and Carley talking all about business.
Access to all trainings.
Full schedule below.
Homework and Workbook.
Including Journal prompts
Guided Hypnosis.
to help with confidence!
Private Facebook group.
a peer-to-peer group to get your questions answered + find friends and support.
Access forever.
Rewatch, listen again, or catch it anytime.
Any future updates to the course.
Section 1: The Foundation.
Everything you need to get your stationery Biz set up for success
⭐️ Module ONE: MINDSET, YOUR VALUES, AND YOUR BRAND
⭐️ Module Two: Your business. Your policies.
Section 2: Dealing with Clients.
All about clients
⭐️ Module three: MARketing & Consultations
⭐️ Module four: WORKING with clients (INSPIRATION to issues)
Section 3: The Stationery Shift.
The super specific stationery stuff
⭐️ Module Five: CUSTOM vs. SEMI-CUSTOM
⭐️ Module Six: Pricing and selling
Section 4: Production.
The nitty gritty details of producing the best stationery
⭐️ Module seven: Processes, Hacks, and making it Easy
⭐️ Module eight: Envelopes, calligraphy, and Shipping
Section 5: Growth.
PLanning for your future success
⭐️ Module nine: The future of your business
+ Section one Details
Module ONE: MINDSET, YOUR VALUES, AND YOUR BRAND:
Start by identifying and shifting your limiting beliefs about where you're at, your business, and where you want to go. Your business is only as successful as you believe that it will be.
Learn how to use your personality and values in your brand and business as a superpower. There's a difference between being professional and being legit. You don't have to show up perfectly online and pretend to be something you're not, but you do have to make your business legit.
Module TWO: YOUR BUSINESS. YOUR POLICIES.
You're the boss, start acting like it! Learn how to set a schedule that works for you and how to take control of your business. From boundaries to policies to contracts, make sure you're covered and setting the right tone with your clients. Do you know how to lay down the law in your business to attract the right people who respect you and your policies and can't wait to work with you?
+ Section two details
Module three: MARKETING & CONSULTATIONS
You can't grow your business without clients. Learn the different ways you can reach clients, plus we'll cover hot topics like if you should use resources like The Knot and Wedding Wire, Influencers, and planners.
Plus: Consultations? Love them? Hate them? We understand both sides. we'll talk about ditching them altogether and, on the flip side, how to master them to book clients and by asking the right questions.
Module Four: WORKING WITH CLIENTS (INSPIRATION TO ISSUES)
Design Difficulties, Invitation Issues, and copycats. We've been there. From being threatened with lawsuits to threatening with lawsuits (YIKES), we've seen it all. What happens when things get serious, how to protect yourself, and how to avoid situations like this, we'll chat about it. Please note, this is not legal advice as we are not lawyers, but from one business owner to another, we can help you set boundaries and expectations to help.
On a lighter note, we'll also talk about inspiration! Where to find it, how to channel it, all that good stuff.
+ Section three details
Module Five: CUSTOM VS. SEMI-CUSTOM
How to start a semi-custom line and how to find your unique custom style. It doesn't matter which you do now; we'll talk about the pros, cons, and comparisons for both. Are you currently offering the type of invitations that support your dream life and business, financial goals, and that fulfill you the most? We'll find out together! We’re asking the hard questions about your goals to help you evaluate what you really should be doing.
Module six: PRICING AND SELLING
A hot topic. Are you charging enough? Do you know how to explain your prices in a way that makes people want to buy? Do you know how to get the clients to spend more with an easy upsetting tactic?
Most business women struggle with selling. We get it, we've been there. But it doesn't have to be this way, and it doesn't have to be hard. We'll show you what could be possible when you break through your limiting beliefs that hold you back from selling. If you can't sell, you can't make money. If you can't make money, your business isn't going to hit or sustain 6-figures.
+ Section Four Details
Module seven: PROCESSES, HACKS, AND MAKING IT EASY
Are you overcomplicating things in your business? Our processes have changed a TON since we started these businesses. We're sharing our very different processes, all our hacks to save time and make your life easier. From handling leads to ordering paper, to make sure you're profiting on these orders, we know there is a LOT to keep tabs on. Ask us all your process questions and learn how to tighten up your processes to save you time and headaches.
Module Eight: ENVELOPES, CALLIGRAPHY, AND SHIPPING
Ah, the good ol' post office. We love to support them, but sometimes it's not as easy as you think it would be. When you start adding calligraphy, wax seals, bulky items, and vintage postage, things get WEIRD. Envelopes are a part of the process, are they part of your process? Avoid mailing mishaps and ask Laney all your envelope and mailing questions!
+ Section five details
Module Nine: THE FUTURE OF YOUR BUSINESS
It's time to start working ON the business, not IN the business. You can do big picture planning even if you're the only person in your business. But is it time to hire? Should you move out of your home office? What's required for you to go to the next level? What's holding you back? No one knows what the future holds, but you can plan for it confidently instead of crossing your fingers and hoping for the best.
“My whole outlook on my business and life has changed!”
“Before Six-Figure Stationer, I felt defeated and ready to quit. I had a fear of failing even after taking the course.
In SFS, I gained confidence, positive insight, and outlook on my business that I had lost. I'm not fearful of investing (financially) more into my business as I used to be.
My whole outlook on my business and life has changed! Carley and Laney both helped bring out positive affirmations in me that ended up coming true because I believed them. I was able to gain more knowledge on things that are working for me and things that aren't.
I was able to gain more traction with clients and discover new tools that will further assist my business moving forward. Carley and Laney are wonderful educators and people in general. They made me feel completely comfortable and didn't make me feel as if I was only a "hobbyist" because I didn't have as many clients as them!”
CAROLYN
www.c-creative-co.com
“I am much more conscious and confident”
“Because of Six-Figure Stationer, I gained confidence, business tips, and info, and insight into what direction I want/need to be headed.
My biggest takeaway was that I CAN do this, and there are concrete action items and processes I need to put in place in order to conquer my goals. I am much more conscious and confident in running the business side. I have so much to do and learn, but I have better insight into how to do that.
The stationery community is awesome. Having young, knowledgeable, and straight forward boss babes like Laney and Carley who aren't gatekeepers is incredible. Their knowledge is invaluable, and they welcome questions and concerns.”
ALLISON
www.wildwoodcp.com
“I wanted the shifts in thinking necessary to level up.”
“I was hesitant about signing up just due to my own life having a lot happening. I wondered about the work I’d need to put in. But I wanted the shifts in thinking necessary to level up.
This may sound crazy, but I took away that maybe I don’t want to be a custom wedding invitation designer. At least not in the way that I have been. I also appreciated the validation and confidence gained.
I’ve actually toned down my business, partially due to moving, partially do to taking a moment to breathe, figure out what is actually making me money, and also figure out what I actually want to be doing. I think I’m close, but the course made me realize that I’m not exactly doing what I really love at the moment.
Loved the camaraderie and the validation, and the networking!”
“this is not the kind of course you learn from just once”
“I needed a dedicated course to my craft to give me the insight without having to translate how it would work for me. Carley and Laney were great hosts and I look forward to more content from them.
I will revisit SFS many times to help me in my business journey—this is not the kind of course you learn from just once, and I love that!”
“Hearing from, and chatting with other stationers and artists discuss planning and business models completely got rid of all of my limiting beliefs! Now I manifest what I want and how I want to do it, and get it done!”
—KRISTEN
—
“Carley and Laney have a wealth of knowledge. With that being said, learning from them you can only gain and grow for the better”
—ANDREA
—
“I felt energized and excited about my business again”
I gained the steps needed to get to six figures. I’ve been in the industry for almost 7 years and haven’t hit that annual revenue goal. I was excited to learn from 2 experts that have reached those numbers. I wanted clarity on moving forward and finding my weak/blind spots in my biz.
My biggest takeaway was 100% the mindset stuff. I definitely found value in each lesson, but that is the area I learned the most and found super interesting. I also really liked that you guys teach there isn’t one way to do things and shared differences in your own businesses. I was able to make little tweaks and adjustments to my business strategy and operations, but the biggest takeaways were knowing that I’ve gotta work on my mindset! Also, that there is no step-by-step process or secret to reaching 100k. It’s just taking action and showing up. Every day. It can be easy!
After SFS wrapped, I felt energized and excited about my business again (yep, even the one I’m pivoting away from!) Hearing from 2 people who have hit six figures let’s me know it’s possible, which is just so powerful in itself. I’ve been trying to journal daily, writing down the things I want and the things I’m grateful for. It’s helped so much in remembering my why and keeps me motivated to keep going. November is usually my slowest month of the year, but it’s been far from that! The month isn’t over yet, but I’m pumped to see how things shake out. I’ve been so much more motivated to take action and try new things. This is going to sound cheesy, but I truly feel JOYFUL about my biz and my work and I know that is radiating out into the world!
I gained the energy, excitement, and confidence to move forward with my biz!
— STEPH from Oh my! Designs
You started your business with passion and inspiration.
We want to bring that back.
+ I'm new to stationery, is this for me?
Yes and no. We'd love to have you no matter where you're at in your stationery journey, but please note that the topics and conversations we plan to have are beyond "where do we get that paper." We're happy to answer any questions that come our way, but we really want to focus more on the strategy, mindset, and big picture. Yes, you will learn a LOT if you're just starting out! But there's a chance there may be some missing pieces between day one and day 2000. We don't want to discourage anyone from getting this course by any means, but please be aware that it's intended for people who have an established stationery business. If you buy it as a newbie, we're here to help--the Facebook group will be a good tool to help you fill in the gaps. Nothing is required to join, watch, and thrive (besides payment, of course).
+ Is there a payment plan?
You know it! We love a good payment plan. Choose between one and three payments. At the bottom of the linked checkout page, you'll find a link to the payment plan option!
+ Do I get access to all the videos right away, even on a payment plan?
Yes! You get instant access to all nine vidoes which is nearly 11 hours in total!
+ Do you guarantee results?
Your results are ultimately up to you; therefore, we can't guarantee anything. If you watch all the sessions, do the homework and journal prompts, and are open to change, we hope you'll find the answers and the next steps you seek. We ask that you come with an open mind and willingness to try new things to get your best results. But, your results are entirely up to you. If that sounds empowering, this course will likely be a great fit for you.
+ What if I have more questions?
That's what the Facebook group is for! Ask the coaches and other stationers for feedback. In this Facebook group, we all have the same goal; to make good money as a stationer. When you win, we all win, and we all want to win. It's a safe place to have real conversations and get the support you need!
ARE YOU READY?!
We're so fucking excited to bring this to stationers around the world. We know this is a big commitment, both financially and time-wise. That's intentional. This course isn't for people who will blow it off or who are not willing to take action in your business. This course is for serious stationers who want to level up. Leveling up takes both commitment and action.
Are you ready to level up?
*THIS IS CURRENTLY CLOSED*
MEET THE COACHES
Laney Ruddell
Laney, from Design by Laney, took her experience with a Fortune Top 10 company combined with her passion for art and turned it into a 6-figure stationery business. She has taught thousands of creative entrepreneurs to take themselves seriously and crush the starving artist stereotype. She'll help you get comfortable with all things money-related and create a business that makes sense for your goals - not anyone else's.
Carley Zuercher
Carley started her business her invitation business in 2014 with her mom, but her entrepreneurial journey started much younger. From making jewelry in closet and selling it to friends, to odd jobs around the neighborhood, she was always out to make money. This stationery business was the same. After many starting many "businesses" in her life and throughout college, she got her Bachelor's degree in Entrepreneurship and starter her first LLC. Now, three businesses under her belt, she knows how to make money from a place that feels really good. No more hustling and hoping, just creating with passion and profiting.
As six-figure stationers, they'll tell you that nothing is actually required. You're not missing anything, and there's nothing "all businesses need" besides a good mindset. Yes, we will be talking about paper, profits, and all things business and stationery, but Carley and Laney can also help you re-connect to your business and purpose.
*THIS IS CURRENTLY CLOSED*
