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WEEK ONE HOMEWORK

Shop Basics

1. Update your Shop Announcement (Page 12)

2. Shop Updates: Post an Update this week! (Page 12)

3. Add your Website (Page 13)

4. Add your Etsy to your website!

   1. Either a button somewhere or in your navigation!

   2. Another example: I have testimonials listed on my website with a button that says “see 500 more reviews” and it links to the reviews on etsy. 

5. Update (or fill in) your About Section (Page 13 & 14)

   1. Ideas: 

      1. Introduce yourself

      2. How you got started

      3. What you do

      4. Why you do what you do

      5. Things that help you stand out

      6. Introduce your team

   2. Add Pictures

6. Update your Profile picture to be a picture of YOU, not your logo. 

7. Turn off who can see what you sold (Page 11)

8. Update your Policies (Page 15)

   1. Less is not more when it comes to policies :) 

9. Add FAQ

Ideal Clients

1. Identify the people you want to work with. 

   1. What is their budget?

   2. What are they buying?

   3. What do they like?

   4. What terms would you use to describe them?

   5. How old are they?

   6. Where do they live?

   7. What do they value?

   8. What is important to them?

   9. How do they find you?

   10. Where do they Shop?

   11. What do they need or want from you?

2. Create a clear statement defining who they are and how you can help them.

   1. Keep this in mind the rest of the month--put it on a sticky note somewhere to keep it front of mind if you need to!

3. If you need more help with this, on page 30 I have linked my friend Laney’s Ideal Client Worksheet to help :)

We’re going to use this throughout the trainings: Make sure the search terms, keywords, descriptions, all that good stuff speaks to the people that you want to work with! 

Preparing for Week 2! Review the ‘Listings’ chapter.